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| The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and |
| Language:English | Channel:Others |
Right this minute, more than 1.5 million people are on Facebook. They’re interacting with friends--and talking about your brands. They’re learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you’re closer to your customers than ever before. Read this book, and then go get them!
Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and ... |
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| The World's First Railway System: Enterprise, Competition, and Regulation on the Railway Network in |
| Language:English | Channel:Others |
The British railway network was a monument to Victorian private enterprise. Its masterpieces of civil engineering were emulated around the world. But its performance was controversial: praised for promoting a high density of lines, it was also criticised for wasteful duplication of routes.
This is the first history of the British railway system written from a modern economic perspective. It uses conterfactual analysis to construct an alternaive network to represent the most efficient alte... |
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| The Microsoft Case: Antitrust, High Technology, and Consumer Welfare |
| Language:English | Channel:Others |
In 1998, the United States Department of Justice and state antitrust agencies charged that Microsoft was monopolizing the market for personal computer operating systems. More than ten years later, the case is still the defining antitrust litigation of our era. William H. Page and John E. Lopatka’s The Microsoft Case contributes to the debate over the future of antitrust policy by examining the implications of the litigation from the perspective of consumer welfare.
The authors t... |
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| It Takes a Pillage: Behind the Bailouts, Bonuses, and Backroom Deals from Washington to Wall Street |
| Language:English | Channel:Others |
A former Wall Street manager turned muckraking journalist gets inside how the banks looted the Treasury, stole the bailout, and continued with business as usual
We've all watched as packs of former Big Finance leaders commandeer posts in Washington and lavish trillions in bailouts to "save" big Wall Street firms that will use that money for anything and everything except to fill in Main Street's potholes.
Former Wall Streeter Nomi Prins has been watching, too, and she isn't goi... |
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| Citizen Wealth: Winning the Campaign to Save Working Families |
| Language:English | Channel:Others |
The federal government may have failed the poor, argues organizer and ACORN founder Wade Rathke, but there is another way: wealth-building. In Citizen Wealth, Rathke shows how food stamps, unemployment insurance, and tax relief offer temporary, stop-gap fixes but dont address the systemic problems that keep people from building up the assets they need to create a stable life for themselves and their families. A real, workable plan to end poverty, Rathke argues, requires a two-pronged approach. F... |
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| Market and Society: The Great Transformation Today |
| Language:English | Channel:Others |
Karl Polanyi's 1944 book, The Great Transformation, offered a radical critique of how the market system has affected society and humanity since the industrial revolution. This volume brings together contributions from distinguished scholars in economic anthropology, sociology and political economy to consider Polanyi's theories in the light of circumstances today, when the relationship between market and society has again become a focus of intense political and scientific debate. It demonstrates... |
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| Harry Potter: The Story of a Global Business Phenomenon |
| Language:English | Channel:Others |
The Harry Potter books are some of the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been and is the perfect case study for academics, professionals and students alike. |
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| Change in SMEs: The New European Capitalism |
| Language:English | Channel:Others |
Most research on institutional features of distinct varieties of capitalism in Europe has analyzed only large corporations. This volume explores the impact of the institutional and structural changes on corporate governance, management culture, and social relationships in small and medium sized enterprises in different European countries. |
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| The Insider's View on Corporate Governance: The Role of the Company Secretary |
| Language:English | Channel:Others |
An up-to-date look at the latest thinking on Corporate Governance, capturing the wealth of experience of some 60 company secretaries in the world's top companies, whose job it is to make corporate governance work. A must for anyone who has ever had to make tough decisions on their board and wondered how their peers might have done it. |
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| The World's First Railway System: Enterprise, Competition, and Regulation on the Railway Network in |
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This book is a timely evaluation of rapidly globalizing governance mechanisms in China and Japan. The author looks at how corporate governance practices in these countries are adapting to Anglo-American practices, but argues that these adaptations are selective, and both countries continue to retain their own local corporate governance practices in some areas.